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Top related persons:
Gen Zers - 2 Rhodri Preece - 2 Zers - 2 — - 1 there's - 1 Preece - 1 Reece - 1 That's - 1
Top related locs:
France Germany Netherlands TikTok
Top related orgs:
CFA Institute - 2 Service - 1 CFA Institute's Research - 1 Policy - 1 Business - 1 Finance - 1

Search resuls for: "Rhodri Preece"


2 mentions found


☆ Gen Z is turning to influencers for financial advice. A new report dives into 4 main reasons creators are impacting investment decisions.
  + stars: | 2024-02-05 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +5 min
Financial influencers are also benefiting from the rising consumer demand for longer-form online content . Distrust in traditional financial institutions is driving Gen Z to more 'relatable' advisorsMost participants reported being skeptical of traditional banks and personal finance advisors. Preece said the rebound of long-form content suits the needs of financial influencers because they can take 10 minutes to explain a concept instead of 30 seconds. "There's more time for an audience to really digest the information and reflect on it, because most financial topics are complex," he said. Gen Zers also said they loved that the financial tips on YouTube, TikTok, and Instagram were free.
Persons: —, Gen Zers, Rhodri Preece, Zers, there's, Preece, Reece Organizations: Service, CFA Institute's Research, Policy, CFA Institute, YouTube, Business Locations: France, Germany, Netherlands
☆ From loud budgeting to girl math, here’s what you should know before taking financial advice from TikTok
  + stars: | 2024-01-30 | by ( Jessica Dickler | ) www.cnbc.com   time to read: +2 min
Between girl math, loud budgeting and cash stuffing, the trendiest financial advice is increasingly born on TikTok. That's helped financial TikTok, also known as FinTok, take off. Now it's one of the most popular sources for financial information, tips and advice, particularly among Generation Z. The hashtag #FinTok, representing just the financial TikTok community, has more than 4.7 billion views on the platform. Finfluencers appeal to Gen Z investors because they produce educational and engaging content that is instantly accessible and, even better, free, the report found.
Persons: That's, Gen Z, Gen Zers, Young, Zers, Gen, Finfluencers, Rhodri Preece Organizations: Finance, YouTube, CFA Institute Locations: TikTok
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